Kia ranked as the best car brand in the UK
Want to own a vehicle made by the best rated car brand in the UK? Well, you can’t get any better than a Kia.
UK car dealers have voted the Korean manufacturer as the best in the business in a recent survey.
Leading the way
Held twice each year, the NFDA Dealer Attitude Survey asks franchised dealerships about the relationship they have with the companies whose cars they sell. Topics ranged from profitability and training, through to the quality of electric vehicles on offer.
A total of 148 current Kia dealerships responded to the survey, representing 80% of all those selling the company’s cars.
The Korean brand achieved an average score of 8.3 out of 10 in the survey, representing a 0.3-point improvement on the previous evaluation. The company also performed better in all but one of the survey’s 19 questions.
When dealerships were asked ‘How would you rate your manufacturer overall?’, Kia also received the highest marks.
Recognising the achievement
Paul Philpott, Kia UK President and CEO, said: “We have worked very closely with our dealer partners for many years and always strive to achieve the best for both our customers and our dealers.
“Seeing our dealers’ views represented in the NFDA survey is such a valuable asset and one that helps us plan further improvements to our products and services. It is rewarding to see our efforts result in Kia being positioned as the number one brand in the UK.
“While 2022 was a challenging year, we and our dealer partners achieved our long-term goal of selling over 100,000 vehicles in the UK. These survey results prove that this record achievement was delivered with true partnership and to our mutual benefit.”
He added that the brand is “looking forward to further developments that will be announced throughout 2023 and beyond.”
We now know the best car brand in the UK but what’s the UK’s most popular new car colour? Read to find out.
